Roxy Spring 2012 Press Preview

5 Nov

One of the greatest tasks from interning at a Public Relations firm is being able to helping out with press preview events, even if that means waking up at 5am to arrive on the venue at 6am for the preparation. Its a lot of hard work but it’s a great learning experiences.

The Roxy Spring 2012 Press Preview was held in the amazing Pier 9 located at 802 9th avenue from 9am-11am. The new Spring 2012 collection is full of bright colors, stripes, Baja, Nautical, Accessories and just amazing different floral prints.

The preview showed a sneak peak of Cynthia Rowley for Roxy wetsuits S/S 2012 collection. Guest included editors from StyleCasters, Cosmo, Teen Vogue, VH1 etc. has well as Roxy surfer pros Rosy Hodge and Lee-Ann Curren.

Roxy provided custom catering that included make your own yogurt station, mini pastries and signature juices served in small glass cups.

The denim was laid out on wood table and other additional denim in a wooden ladder. Boat rope was one of the amazing props added strung across with Roxy towels hanging that gave a colorful backdrop as well as bathing suits tied along the rope. Some clothes were hung from the boat rope with “S” hooks and clothes pins.

Those who attended the Roxy event received Roxy sunglasses as a thank you (which by the way I Love!). Overall the event was a success capturing “let the sea set you free” vibe bringing Hawaii and California to New York City, can’t wait for the collection to come out in stores.


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